Keynote Presentations

Talk about a revolution… Learning, technology and people

Mike Cuffe, Vice President
University of Farmers,
Claims, Farmer's Insurance

Mike’s presentation will explore how games and simulations are revolutionizing corporate learning initiatives, and why they make up a significant strategy for Farmers’ Insurance. Mr. Cuffe’s presentation will take place at 9am on Thursday morning, June 17, 2010.

Uniting Three Disciplines - A Development Approach for Successful Serious Games

Jerry Heneghan, Managing Director
Virtual Heroes Division
Applied Research Associates

In this discussion, Jerry Heneghan provides a frank discussion regarding the highs and lows involved in creating some of the most successful serious games to date. He will illustrate the proven process used at Virtual Heroes to create serious games such as ‘America’s Army’, ‘Pamoja Mtanni’, ‘Hilton Ultimate Team Play’, ‘Zero Hour: America’s Medic’, and the ‘Virtual Peace Project’.